COMMODIFICATION OF HADITH IN SOCIAL MEDIA: Analysis of the Virtues of Ajwa Dates in the Instagram Account "Kurma Ajwa Madinah Royal"
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Abstract
This article aims to examine the dynamics of religious movements and forms of commodification of the hadith on the virtues of Ajwa dates on the Instagram account "Kurma Ajwa Madinah Royal". This article answers research questions related to the hadith discourse on the virtues of Ajwa dates and efforts to commodify Ajwa dates in the Instagram account "Kurma Ajwa Madinah Royal". In answering the questions, this article uses a qualitative-descriptive approach combined with Roland Barthes' semiotic analysis method. The results of this study conclude that there seems to be a shift in the function of the hadiths regarding the virtues of ajwa dates, the hadiths used as a medium of introduction or promotion on the Kurma Ajwa Madinah Royal Instagram account have a tendency where the hadiths used "seem" to be used as a legitimacy to increase sales, in addition to using pamphlets containing translations of the hadith matan of the virtues of ajwa dates on the account also associate hijrah artists as well as famous ustaz in the account
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